Case Studies · In-Game Activations

Worlds we've built.
Stories we've told.

A selection of in-game activations Blocky Studios has delivered for brands across retail, tech, energy, FMCG, and entertainment. Each project ran end-to-end from our studio, from the first server commit to the last livestream.

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The Approach

Every project is
a custom build.

We don't reuse worlds. Every server, every map, every minigame on this page was designed and built around a specific brand, a specific audience, and a specific campaign objective. That's why the work looks different every time, and why it works every time.

Browse by brand, by year, or by service type. If something here looks close to what you're planning, the case study will show you how it came together.

Selected Work

The work.

Year
Service
Industry
2025Rețele Electrice x iSilent
Rețele Electrice × iSilent

An educational Minecraft map that taught viewers how electricity works, played live during Gaming Marathon Christmas 2025.

EdutainmentCreator ActivationEnergy
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2025BGW Main Stage
BUCHAREST GAMING WEEK Main Stage

The Carrefour Minecraft server brought live to the BGW Main Stage, with three top creators competing in custom minigames for real-life prizes.

On-Stage EventTournamentEntertainment
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2025LEGO x iSilent
LEGO × iSilent

A 50-player Minecraft contest across four LEGO-themed game modes, streamed live with real LEGO prizes on the line.

TournamentCreator ActivationEntertainment
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2025Carrefour x Gannicus96
Carrefour × Gannicus96

A custom Minecraft server with five branded minigames, streamed live across a month-long campaign with one of Romania's biggest gaming creators.

Custom ServerCreator ActivationRetail
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2025Sun Plaza Children's Day
Sun Plaza Children's Day

A custom Free For All Minecraft tournament with four winners taking home an ASUS ROG Strix G18 and 5,200 RON in Sun Plaza gift cards.

TournamentRetail
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2025Gaming Marathon Women in Games
Gaming Marathon Women in Games

A Build Battle event with iSilent and Mountain Dew, where 20 creative players competed for a PlayStation 5 Pro.

TournamentCreator ActivationFMCG
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2024Gaming Marathon Christmas
Gaming Marathon Christmas

A Build Battle event with iSilent and Mountain Dew where 20 players competed for a PlayStation 5 Pro at Gaming Marathon's Christmas edition.

TournamentCreator ActivationFMCG
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2024BGW BedWars
BUCHAREST GAMING WEEK BedWars

A custom BedWars server bringing iRaphahell, iSilent, and XSLAYDER together with five fans for a livestream showdown at BGW 2024.

On-Stage EventCustom ServerTournamentCreator ActivationEntertainment
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2024BGW Online
BUCHAREST GAMING WEEK Online

A multi-mode Minecraft server (BedWars, SkyWars, Hide and Seek) built for iSilent's BGW partnership livestream.

Custom ServerCreator ActivationEntertainment
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2024Gaming Marathon Autumn
Gaming Marathon Autumn

A series of custom Minecraft events and contests built for multiple creators across the Gaming Marathon Autumn livestream lineup.

Custom ServerTournamentEntertainment
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2024Meteoritzi x iSilent
Meteoritzi × iSilent

A SkyWars tournament server built for iSilent's sponsored livestream at Gaming Marathon, in collaboration with Meteoritzi.

TournamentCreator ActivationFMCG
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2024Carrefour x Gannicus96
Carrefour × Gannicus96

A 16-minigame Minecraft server activated across a two-month Carrefour campaign on Gannicus96's livestream channel.

Custom ServerCreator ActivationRetail
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2024Sun Plaza Children's Day
Sun Plaza Children's Day

A 1v1 Minecraft tournament with three winners taking home an ASUS ROG Phone 6 and 3,200 RON in Sun Plaza gift cards.

TournamentRetail
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2024NVIDIA x iSilent
NVIDIA × iSilent

A five-level Minecraft RTX experience featuring Parkour, Race, Spleef, Maze, and Build Battle, with an added PvP layer, built to showcase NVIDIA RTX in Minecraft.

Custom ServerCreator ActivationEdutainmentTech
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2024NVIDIA x Nocivanu
NVIDIA × Nocivanu

The NVIDIA RTX Minecraft experience activated through a second creator channel, expanding campaign reach into Nocivanu's audience.

Custom ServerCreator ActivationTech
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2022QwertyKey Christmas UHC
QwertyKey Christmas UHC

A sponsored Minecraft Ultra Hard Core event with three QwertyKey product prizes, hosted in collaboration with Kolpir and HubMC.

TournamentCreator ActivationTech
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No projects match that filter yet.
Brands we've built worlds for.
LEGO
NVIDIA
Carrefour
Mountain Dew
PepsiCo
Rețele Electrice
OMEN
Sun Plaza
QwertyKey
Bucharest Gaming Week
Gaming Marathon
Meteoritzi
LEGO
NVIDIA
Carrefour
Mountain Dew
PepsiCo
Rețele Electrice
OMEN
Sun Plaza
QwertyKey
Bucharest Gaming Week
Gaming Marathon
Meteoritzi
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Let's build
the next one.

Tell us what you're trying to build. We'll come back with a concept, a creator plan, and a timeline within five working days.

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